ACFNY RECOMMENDS | FILM SCREENING | THE GRUEN EFFECT: Victor Gruen and the Shopping Mall

The Gruen Effect: Victor Gruen and the Shopping Mall
By Anette Baldauf and Katharina Weingartner
Documentary (A) 2009
Co-production: pooldoks – ORF/RTR/FFW

In The Gruen Effect, an architect’s life, work, and critical humor become a means to make sense of the cities we live in today. The Viennese architect Victor Gruen is considered the father of the shopping mall. His ideas about urban planning, both influential and abused, have led to cities that serve the new gods of consumption. By tracing Gruen’s path from prewar Vienna to 1950s’ America and back to Europe in 1968, the documentary explores the themes and mistranslations that have come to define urban life.

This screening takes place within the framework of the 2011 Architecture & Design Film Festival

Followed by a Q & A with the director.

VENUE
Architecture & Design Film Festival
Tribeca Cinemas
54 Varick Street
New York, NY 10013
(212) 941-2001

Architecture and Design Film Festival Ticket prices

• $13 general admission
• $11 AIA and CAF members
• $8 students

Tickets are available online or at the Tribeca Cinemas box office
at 54 Varick Steet, which opens one hour before the first show of the day
and closes after the last show of the day begins.